Welcome to We Fly Fish

The leading provider of fly fishing lessons and guiding

Here to help you have more fun on your fly fishing journey

what a fish

We think the best fly fishers are the ones who have the most fun, and we can help you get more enjoyment from the sport. Wherever you are on your fly-fishing journey, We Fly Fish can help you realise your potential. You might want to try fly fishing and see if it is for you. Or you may be more experienced and want to learn a specific new skill. Other clients ask us to support them on a planned route from complete beginner to the world’s best fly-fishing destinations.

If you are just starting you may wonder what fly fishing entails and why some people get so much out of it. Presenting an artificial ‘fly’ and successfully deceiving your quarry requires an understanding of the ecosystem you are fishing in, observation and stealth. To succeed you have to be truly ‘in the moment’, focused on what is going on underwater. Time flies and all thought goes into how the fish may be fooled. Many new fly fishers find the tranquility of our fisheries and the thrill of the chase to be a unique combination.

Fly fishing has sometimes been seen as an expensive, difficult pastime for men of a certain age and background. Nowadays our sport is enjoyed by women and men of all ages and levels of physical ability. It doesn’t have to be expensive, and we use rivers and still waters near London.

Some of the most famous fly-fishing rivers in the world such as the Test, Itchen and Hampshire Avon are within easy reach. It was on these chalk streams that the Victorians developed the techniques and etiquette of the modern sport. They attract anglers from all over the world who come for the history, spectacular wildlife, and water quality.

We Fly Fish Pros are expert fly fishers, fully insured and qualified to coach at all levels of experience. Between us we have fly fished pretty much all over the world, represented our country in competitive fly fishing and fly casting, set fly casting distance records, trained, and assessed new coaches for the sport’s National Governing Body. When we are coaching, we are dedicated to providing you with a safe, fun, effective learning experience that is based around you and your needs.

We want your experience to be exceptional and are proud of the feedback we get on Google reviews.

We Fly Fish
Based on 260 reviews
powered by Google
Ian ColesIan Coles
13:34 30 Jun 24
I had the pleasure of spending a morning under the Tuition of Marc O'Regan. My intention was for Marc to iron out my bad habits that I had picked up in my cast.Marc took me back to basics, and saw where my faults were.I had an extremely informative morning with Marc and would be happy to try and spend another period with him, in order to advance my casting technique.
16:41 27 Jun 24
Marc was an absolute pleasure to work with. Prior to the trip, he provided lots of reading material and photos/videos to demonstrate the rich history of the River Avon. He bent over backwards to accommodate me coming from the states and made the journey as easy as possible for an American visiting England for the first time. While on the water, Marc was able to introduce me to new techniques and is truly a master of his craft, seamlessly teaching you about the history of fly fishing while also helping you learn new techniques. As a lifelong fly fisherman, I still learned new things from Marc that I will take back with me. Most importantly, Marc put me on so many fish, it was truly a day I will never forget! I'm very much looking forward to my next trip with Marc...
Curtain CallCurtain Call
18:14 13 Jun 24
Incredible day at beautiful Albury with Marc- who was so patient and calm. My first experience fishing and caught 2 fish, one a Spartic Trout! - very memorable day - I can’t wait to return.
Mark NollnerMark Nollner
15:28 13 Jun 24
Marc the owner, said he had a colleague available to fish. I then paid for trip online, purchased fishing licensees and then he canceled on us! He stated he would give a refund minus the transaction fee. I requested full refund for the trip and to refund for $17 for 2 fishing licenses that were purchased due to his error. No response from Marc…. Lost $60 due to his booking error and not a happy fisherman!
Michele SolleyMichele Solley
08:47 11 Jun 24
Amazing morning, beautiful location. We were complete beginners but Marc was very patient, very knowledgable and somehow we caught very handsome trout! Would definitely recommend this course
Olga EliasovaOlga Eliasova
12:46 03 Jun 24
My 13-year-old son recently had the opportunity to receive fly fishing training at a pond near our area. The trainer was experienced and provided him with guidance on the basics of fly fishing techniques, including casting and reeling. It was a hands-on experience that allowed him to practice his skills in a natural environment. Overall, it was a valuable training session that prepared him for future fly-fishing adventures. Thank you, Marc, for a wonderful day and a good gravlax recipe. The fish was tasty.
Daniel TreloarDaniel Treloar
15:39 31 May 24
Great intro to fly fishing lesson with the extremely knowledgeable David. A very enjoyable morning!
Jack dJack d
16:43 18 May 24
Marc was very professional and has definitely helped me unlearn some of the bad practices I’d picked up! Would definitely recommend!
Simon TyrrellSimon Tyrrell
18:27 14 May 24
This was a great experience. My teacher Terry was knowledgeable and enthusiastic, he phoned me two days before the lesson to understand what I wanted from the lesson, which was really useful. The three hour lesson was superb, he is a great teacher and at the end I understood the principles of casting the fly for trout very well.I definitely recommend this company, and also the venue at Albury was excellent.
laurent laklaurent lak
19:16 13 May 24
Marc was very patient and his tuition was very good. His knowledge experience and education skills are brilliant. Great way to discover fly fishing. Syon is also a great location easily accessible in a short time a beautiful place and great for beginners.
John RobertsJohn Roberts
18:41 09 May 24
Yesterday had a superb 3 hr session with Marc learning the absolute basics of fly fishing. He is an excellent instructor, very knowledgeable and skilled, with a very relaxed and encouraging style of teaching. I would recommend lessons from Marc for anyone wishing to take up fly fishing or even those wishing to hone their skills.
Conor DecConor Dec
22:40 06 May 24
As a guide from the USA I wanted to fly fish somewhere awesome in the UK and learn some new tricks to bring back home. Marc went above and beyond my expectations! Marc is very knowledgeable on many aspects of fishing and stays up-to-date with cutting edge techniques and tricks. You will NOT be disappointed.
James LloydJames Lloyd
13:06 06 May 24
We had a great day with Terry and he proved a good instructor although we disnt catch any trout - not his fault but both felt we had learnt a lot to help us cast better and which flies to useMany thanks
23:05 04 May 24
Marc was fantastic! Really enjoyable day
Rosalind ClaytonRosalind Clayton
11:09 27 Apr 24
Had a very useful and inspiring coaching session on the Albury Estate thanks to the patience and helpful teaching of Marc O' Regan
22:07 22 Apr 24
One of the best fishing experiences I’ve ever had in my lifetime of fishing! Everything was clear structured and fun!
sandrine fraikinsandrine fraikin
20:20 14 Apr 24
Great family outing, lovely experience in a very nice setting!
daniel henndaniel henn
08:07 12 Apr 24
Jonathan RodwellJonathan Rodwell
07:22 12 Apr 24
Excellent afternoon's fly fishing and Marc's tuition was superb.
Andrew CookAndrew Cook
20:49 10 Apr 24
Excellent 3 hours fly fishing lesson today from Marc O'Regan at Albury. He was patient, informative and encouraging which was appreciated as it is 30 years since I picked up a fishing rod. The trout I caught was delicious.
Gareth HealyGareth Healy
19:40 29 Mar 24
My 13 year old son and I had a great time with Marc learning to fly fish. The setting was lovely and his expertise was amazing. He took plenty of time to explain everything to us carefully and we learnt a lot. We got 4 fish on the hook and landed 2. It is only 30 mins from central London so is great daytime execursion. I highly recommend it.
Graham SmithGraham Smith
07:01 28 Mar 24
Marc is brilliant. As a complete novice I went from zero to confident caster in three hours and even took home my first trout. I would highly recommend We Fly Fish if you want to get taught properly. Or maybe just brush up on your technique ?
anthony pryceanthony pryce
03:16 22 Mar 24
New to fly fishing and booked a tuition with Marc who i have to say made me feel so comfortable, Giving me information and advice which i could relate too. Had a great day and would totally advise newbies like myself to take a lesson as it will surely set you up on your fly fishing adventure. Cheers Marc
Laura GriggsLaura Griggs
20:53 12 Mar 24
We Fly Fish - Marc - We had our day hosted with Marc from 'We Fly Fish' and had a fantastic time. I know very little about fishing and a total beginner at Fly Fishing, my other half knew a bit but wanted to know more hence booking the day as a Birthday gift. I'm glad we did. Marc was fantastic, amazingly friendly, welcoming and easy to talk to. He had great knowledge and enthusiasm. He gave us everything we needed for the session and all in lovely condition. There was a toilet and cafe nearby which was great when we stopped off for a coffee break and pastry refresh. The area we fished was beautiful and fish very healthy. I'd certainly reccomend this as an experience. Do bring clothing suitable for the weather. An absolutely excellent day with a friendly and talented guy. Marc thank you for your time with us we really appreciated it and had a fantastic time with our new knowledge of Fly Fishing the right way. Thank you.
Jody ClarkeJody Clarke
19:14 12 Mar 24
My 16 year old son had an excellent, very wet and muddy, lesson with Marc. His ability to inform on small tweaks to make the perfect cast showed his skill of teaching. In no time at all during lesson one it was like he'd been fly fishing for a long period of time. Along with being good company and full of extra information I couldn't recommend Marc highly enough. My son is now looking forward to his next lesson!
Rob SmallRob Small
08:32 08 Mar 24
Such a great morning with Marc at Albury Lakes. He is so knowledgeable and clearly passionate about his sport. Highly recommended!
R MetcalfeR Metcalfe
06:01 08 Mar 24
I've just received a brilliant 3 hours stillwater tuition with Marc at Albury. I been trout fishing for several months but it was becoming obvious that I needed advice and instruction on my technique when casting if I was to improve. Marc was just the answer & this was demonstrated as I improved with every cast. Marc has also followed up support for reading and types of equipment I'm interested in purchasing.
Oliver WharmbyOliver Wharmby
21:07 03 Mar 24
Wonderful day in glorious surroundings with Mark O’Regan’s expert advice making all the difference. Thank you.
matthew conisbeematthew conisbee
21:59 22 Feb 24
17:00 16 Feb 24
Just for fun
Joseph MetcalfJoseph Metcalf
13:55 10 Feb 24
Had a fantastic three-hour lesson with Marc. Went through all the basics before 'learning by doing', which my friends and I really enjoyed. Marc was knowledgeable, patient, kind and a great teacher. 10/10 and highly recommended.
Thomas SoedeThomas Soede
04:48 08 Feb 24
Marc was great. His instructions were clear. I am not an easy client as I learned many wrong techniques. He made me comfortable and also supplied many useful fly fishing resources and places for me to visit. I will work with him in the next couple of month so that my confidence and basic skills will make fly fishing. Top men. !!
Ricky SampsonRicky Sampson
13:45 07 Feb 24
A great day learning new skills with Marc who was extremely knowledgable and a great coach. After four hours guidance with Marc I went from total beginner to feeling confident enough to start fishing on my own and staring my fly fishing journey. My lesson was at the Vale End (Albury Estate) and the team there were super welcoming too and have been ever since. I highly recommend a lesson with the We Fly Fish team and I look forward to when I'm good enough to start fishing more advanced rivers with them on an intermediate course.
Elliott BrownElliott Brown
18:50 03 Feb 24
Marc was fantastic. Arrived with all the equipment required and he was super knowledgeable. Once he taught us the basics of casting and how to reel in our catch, he let us loose on the water and lent a hand if he felt it needed. Has some great stories too! 100% recommend.
Muftau HabideenMuftau Habideen
23:34 19 Jan 24
We fly fish from the river to sell for the people
Andrew HawkinsAndrew Hawkins
09:56 08 Jan 24
I booked a 4 hour lesson as a present for my daughter's 29th birthday and we had a brilliant day. Marc is a great teacher and excellent company.From our very first contact, all communication was clear, timely and reassuring with some helpful video homework. We'll definitely be back. Can't recommend We Fly Fish highly enough.
Oliver HarveyOliver Harvey
19:03 18 Dec 23
What a fantastic lesson with Marc, as a complete beginner he was patient in explaining the concepts and making sure I got plenty of hands-on practise - to top it off I even managed to catch a trout (After losing one from on the line right at the start of the lesson, I was delighted to get a second chance and land it!)
B JamesGB JamesG
17:03 13 Dec 23
Had a great beginner session with Marc. He is very patient and encouraging, with great tips to help you understand what is going on and how to correct technique. Highly recommended!
Albertus Van SchalkwykAlbertus Van Schalkwyk
18:28 02 Dec 23
Rainy grey day, however, that did not distract from the excitement of catching my first rainbow trout during a 3hour lesson with Marc.I really enjoyed the experience!
12:08 02 Dec 23
Having always wanted to learn to fly fish, my wife got me a present to have a lesson with Marc. What a great experience. Marc is a great teacher providing great knowledge, insight & technique with plenty of practice. Hopefully the start of my fly fishing journey. Many Thanks.
A HrgA Hrg
20:30 28 Nov 23
I had such a positive experience. I valued Marc's patience and encouragement. He was generous in sharing his knowledge and sent me further information for me to follow up on. I immediately felt at ease and he answered all my questions. I think it was because he helped me have a good first experience of fly fishing that I am now looking into getting my own gear. Thoroughly recommend him
Matt BakerMatt Baker
08:15 10 Nov 23
I had a wonderful morning with Marc. As a complete novice Marc went at my pace to help me understand and start to get to grips with the basics of casting, various different techniques and different flies. I'll definitely be back and looking forward to further coaching with Marc in the future.
Chris EvesChris Eves
21:35 09 Nov 23
I had a great lesson with Marc, covering effective fly casting and other techniques. He’s a very knowledgable and friendly teacher, and understands how best to move you forward with your learning as a beginner.
Kathy BrownKathy Brown
15:09 07 Nov 23
We had a lovely half day lesson with Marc , definately looking to another. Marc put us both at ease, his teaching is calm, clear , encouraging and fun.
Justine MooreJustine Moore
19:40 22 Oct 23
A fabulous first fishing experience as a 21st birthday present. Marc was really encouraging and helpful and we were lucky to have a break in the rain. A great father and son afternoon with a rainbow trout caught (by my son!). Thank you!
Adam HarveyAdam Harvey
19:27 18 Oct 23
My 17 y/old son had a beginners lesson with Marc and a) he’s an excellent teacher and b) he managed to keep a teenager enthusiastically engaged for 3 hours (not a mean feat!). Highly recommended
James StageJames Stage
09:06 15 Oct 23
Went for a complete beginner lesson with Marc at Albury. He was really knowledgable, encouraging and super patient. The setting was beautiful and he kindly also organised perfect weather for us! A great morning was had all round.
Thank you Marc for great two days fly fishing. We thoroughly enjoyed it . Harrison learned so much in the two days and I did as well. It was great to do something I would never normally do . A great place to fish and the weather was perfect. We would both recommend the two days as you will learn so much . Thank you again Marc for your patience and expertise. Marcus and Harrison Smith
Sam RussellSam Russell
14:22 03 Oct 23
I have little to no experience of fishing, let alone fly fishing. A friend and I met Marc for an introductory session in Albury and absolutely loved it. Marc's super informative and encouraging in equal measure, which makes for a thoroughly enjoyable experience. I'd highly recommend giving it a go, regardless of your experience. Thank you Marc!
Tim ColmerTim Colmer
13:55 22 Sep 23
An excellent and thoroughly enjoyable fly fishing lesson with Marc. It was well-structured with good explanations and Marc was very patient with a beginner!
Alan FosterAlan Foster
15:20 05 Sep 23
Fantastic day on the Avon with Marc, learning how to euro nymph for brown trout and grayling. Fulfilled a life-long ambition to fly fish a chalk stream, with an excellent and highly knowledgeable guide. Highly recommended!
gerry o'dwyergerry o'dwyer
08:42 05 Sep 23
Met Marc for my first proper fly fishing lesson. A very enjoyable and informative three hours. Marc is very knowledgeable and patient! A full three hour session. The location (Albury) was great with a nice tea room for an breakfast roll and coffee. I would happily book with Marc again for a refresher.
Tommaso TurriTommaso Turri
08:23 31 Aug 23
Great day with Marc. First time fly fishing and Marc was superb in walking me through the theory and practising my casting. I highly reccomend Marc as an instructor, he is very experienced and a very nice person. Managed to get my first trout too!
Tom RogersTom Rogers
05:51 04 Aug 23
I had a fantastic fly fishing lesson with Marc who patiently took me through all of the basic techniques and information. I even caught a trout with with my last cast which was a welcome surprise. I wouldn’t hesitate to recommend him to anyone that wants to get into, or develop, their fly fishing skills.
We had an excellent experience with Marc and his colleague on the River Avon. A bit different than what we typically experience in the American West and Western North Carolina, so his guidance was greatly appreciated. Our first time fishing on a chalk stream was a highlight for our family.

Leading provider of lessons and guiding

We Fly Fish are the leading provider of fly fishing coaching and guiding in the country. We mainly target trout, but other species such as grayling, pike and carp also offer exciting sport. Fly fishing is a wonderful way to immerse yourself in Nature, and enjoy an exciting technical sport. Fly fishing is an inclusive sport accessible to all, and offers a unique combination of quiet contemplation and adrenaline fuelled exhilaration. To fully enjoy it you need to develop and refine your skills; that’s where we can help.

The COVID 19 pandemic has led to an increased appreciation of the benefits of participating in the natural world. Spending time in ‘green spaces’ (the countryside) and near ‘blue spaces’ (water) is now recognised as beneficial to physical as well as mental health and wellbeing. What better way to do this than fly fishing.


Qualified Professionals

We Fly Fish are a team of qualified professional game angling coaches with decades of fly fishing experience. Our Pro team have fly fished pretty much all over the world, represented our country in competitive fly fishing and fly casting, set fly casting distance records, trained, and assessed new coaches for the sport’s National Governing Body. We Fly Fish Pros undertake continual professional development (CPD) to keep us up to date with developments in coaching practice, maintain our First Aid, and Child Protection certifications.

Whilst we can never know everything about entomology, casting mechanics and fly fishing techniques we are always learning. Our Pros use the latest technology where appropriate. Slow motion video capture of casting, macro photography of insects, and use of apps to aid in our coaching help us provide effective coaching.

When we are coaching, we are dedicated to providing you with a safe, fun, effective learning experience that is based around you and your needs. We deal with a diverse client base ranging from schoolchildren who have never picked up a fly rod before to seasoned veteran fly fishers and adapt our coaching style accordingly. We want your experience to be exceptional and are proud of the feedback we get on Google reviews.


We ♥ fly fishing

Every one of us is a passionate angler, devoted to the sport and to helping others to progress. We can’t catch our first fish again but get to relive that thrill when guiding you to yours. Fly fishing combines the benefits of being outdoors in exceptional habitats with the thrill of the chase. There is no other sport which combines tranquility and excitement in such a compelling way. This is why fly anglers at every level get so much out of the sport.

We love coaching and guiding too. Helping our clients develop the skills and tactics that get them to their dream catch is very rewarding. It’s what we do.

It sometimes surprises clients that on our days off, We Fly Fish Pros go fly fishing!

Visiting from North America?

North American clients are important to us at We Fly Fish.

We’re delighted that increasing numbers of fly fishers from over the pond are finding We Fly Fish and choosing us to deliver an exceptional English fly fishing experience.

We share our sporting heritage, important developments in modern fly fishing have crossed the Atlantic. Sure, we drive on the wrong side of the road and talk about ‘tucked half blood knots’ when you say ‘improved clinch knots’ but there is more that unites us than divides us. You gave us the Grey Wulff and Adams, we gave you the Pheasant Tail Nymph and Killer Bug.


What's included?

We Fly Fish will provide one of our licensed Pros who will prepare and deliver a personalised session plan. You can choose to book a 1-2-1 session or bring one or two friends. For larger groups we can provide more coaches. Your We Fly Fish Pro will be dedicated to providing a safe enjoyable experience for you.

All equipment needed will be provided, and your permit to fish the water you decide on. You will receive follow up information after your session with notes on the techniques you have covered for future reference. We Fly Fish clients receive newsletters periodically with helpful tips to help you fly fish and seasonal news about what’s going on. Many of our clients say they appreciate them, but you can easily unsubscribe if you wish.

Let's Get You To The Water


Discover the world of fly fishing. Our fly fishing Pros will work with you to give you the skills and confidence to enjoy this wonderful sport.


Refine existing skills or add new techniques to help you have more fun fly fishing. Could include casting, fly selection, or how to fish for new target species.


Our guided days offer the chance to fish some of the most famous fly fishing destinations in England with an expert Pro. You could be wading in a classic chalkstream or drift fishing a vast stillwater from a boat.


We can plan and deliver a wonderful day in the great outdoors for friends, families and corporate groups. Depending on the group size we can offer exclusive use of one of our venues and arrange catering at all levels of sophistication.

Contact Us With Any Questions

Contact us now to buy a gift voucher, book your fly fishing experience or discuss any questions you might have on what we offer and your needs. We are ready to help you on your fly fishing journey, wherever you are starting from and wherever you want to get to.


0207 096 8454

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